No inflated screenshots, no cherry-picked winners. Here are the ranges our customers typically see, what drives them, and how to push them up.
They're not shopping. They opened an estimate with their own roof and your real price, and they called anyway.
A homeowner who calls after seeing the number is a much better lead than one collecting three bids. Fifteen calls from price-in-hand homeowners beat fifty “how much do you charge?” voicemails.
Pin homes that plausibly need a roof in the next year or two: aging shingles, cared-for properties, larger homes. A mailer with a real price on a roof that doesn’t need work is a wasted stamp. Pick like you’d pick doors to knock.
The homeowner sees your actual number before they call. Priced like the market, you get calls from people ready to move. Priced way above it, the mailer does your disqualifying for you: fewer calls, but honest ones.
Roof age, storm history, home values, and competition vary block by block. The same 1,000 mailers perform differently in a 15-year-old subdivision than in new construction. Your pins control this too.
“You may have gotten our estimate in the mail” opens more doors than a cold pitch, so knock the street before or after the mailers land.
Brand-awareness alongside your mailing (social, yard signs, truck wraps) makes the estimate feel familiar instead of out of the blue.
One batch is a test; a steady route is a pipeline. The contractors who win mail consistently and keep pinning.
Your first order is 500 mailers: you pay for 300 ($1,050) and get 200 free.
